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awesome-gtm-engineering

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A curated list of awesome resources for GTM Engineering.

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A curated list of awesome resources for GTM Engineering.

## Contents

- [Workflows](#workflows)
- [AI](#ai)
- [Data](#data)
- [Research](#research)
- [Signals](#signals)
- [Outbound](#outbound)
- [Inbound](#inbound)
- [CRM](#crm)
- [Routing](#routing)
- [Analytics](#analytics)
- [Learning](#learning)
- [Contributing](#contributing)

## Workflows

Tools for building automated workflows across sales, marketing, and CRM systems. Common use cases include enrichment, record cleanup, routing, follow-up, and handoffs.

- [Clay](https://www.clay.com/) - An AI-powered GTM platform for data enrichment, prospect research, workflow automation, and personalized outbound.
- [n8n](https://n8n.io/) - A source-available workflow automation platform for building AI agents, API integrations, and multi-step automations with visual nodes and code. [![GitHub stars](https://img.shields.io/github/stars/n8n-io/n8n?style=social)](https://github.com/n8n-io/n8n)
- [Cargo](https://www.getcargo.ai/) - A GTM infrastructure platform for building revenue workflows across data, handoffs, automation, and AI agents.
- [Octave](https://www.octavehq.com/) - An agentic GTM platform for turning ICP, positioning, and market context into research, qualification, personalization, and outbound workflows.
- [Deepline](https://deepline.com/) - An agent-native GTM API and CLI for enrichment, validation, waterfalls, scoring, and CRM writeback from coding agents or scripts.

_[Contribute to list!](#contributing)_

## AI

Tools for applying AI to GTM use cases, including research, personalization, copy generation, qualification, calling, and agents.

- [ChatGPT](https://chatgpt.com/) - An AI assistant from OpenAI for drafting, analysis, research, coding, data cleanup, and GTM workflow support.
- [Claude](https://claude.ai/) - An AI assistant from Anthropic for writing, analysis, coding, research, and agent-style work across documents and tools.

_[Contribute to list!](#contributing)_

## Data

Tools for finding, enriching, cleaning, validating, and maintaining company and contact data.

- [BuiltWith](https://builtwith.com/) - A technology lookup and market intelligence platform for identifying what software, infrastructure, and web technologies companies use.
- [Crunchbase](https://www.crunchbase.com/) - A company intelligence platform for researching companies, funding, investors, acquisitions, leadership, and growth signals.
- [Ocean.io](https://www.ocean.io/) - A B2B data platform for finding lookalike companies, building account lists, and using company data in GTM workflows.
- [HG Insights](https://hginsights.com/) - A revenue growth intelligence platform for technographic, firmographic, spend, intent, and market data used for segmentation, targeting, and account prioritization.

_[Contribute to list!](#contributing)_

## Research

Tools for account research, prospect research, web scraping, search, market mapping, list building, and finding useful context before outreach or routing.

- [Exa](https://exa.ai/) - A web search API built for AI applications, with tools for search, content extraction, similar-page discovery, answers, and structured research.
- [Firecrawl](https://www.firecrawl.dev/) - An API for scraping, crawling, searching, and extracting web data into clean Markdown or structured formats for AI apps and agents. [![GitHub stars](https://img.shields.io/github/stars/firecrawl/firecrawl?style=social)](https://github.com/firecrawl/firecrawl)
- [Browserbase](https://www.browserbase.com/) - A cloud browser platform for giving AI agents and automations reliable access to websites, authenticated sessions, and browser tasks.
- [Stagehand](https://www.browserbase.com/stagehand/) - An open-source AI browser automation framework from Browserbase for building browser agents with natural language actions, structured extraction, and Playwright-style control. [![GitHub stars](https://img.shields.io/github/stars/browserbase/stagehand?style=social)](https://github.com/browserbase/stagehand)
- [Browser Use](https://browser-use.com/) - An open-source browser automation library that lets AI agents navigate websites, click, fill forms, and extract data. [![GitHub stars](https://img.shields.io/github/stars/browser-use/browser-use?style=social)](https://github.com/browser-use/browser-use)
- [PhantomBuster](https://phantombuster.com/) - A sales prospecting and data automation platform for automating web tasks, scraping profiles, building lists, and running outreach workflows.
- [Apify](https://apify.com/) - A web scraping and automation platform with API-driven actors for collecting structured public web data.
- [Crawl4AI](https://github.com/unclecode/crawl4AI) - An open-source crawler for turning websites into clean Markdown or structured data for AI agents and research pipelines. [![GitHub stars](https://img.shields.io/github/stars/unclecode/crawl4AI?style=social)](https://github.com/unclecode/crawl4AI)

_[Contribute to list!](#contributing)_

## Signals

Tools for tracking events that show buying intent or account activity, such as website visits, product usage, job changes, funding, hiring, news, and community activity.

- [Common Room](https://www.commonroom.io/) - A customer intelligence platform for unifying product, community, website, job, and intent signals into actionable GTM workflows.

_[Contribute to list!](#contributing)_

## Outbound

Tools for running outbound campaigns across email, LinkedIn, calls, and other channels.

- [Instantly](https://instantly.ai/) - A cold email and sales engagement platform for connecting sending accounts, warming inboxes, finding leads, running sequences, and managing replies.
- [Smartlead](https://www.smartlead.ai/) - A cold email platform for managing sending inboxes, warmup, deliverability, and campaign sequences at scale.
- [HeyReach](https://www.heyreach.io/) - A LinkedIn outreach platform for agencies and sales teams to run multi-account campaigns, manage lead lists, and handle replies from a unified inbox.

_[Contribute to list!](#contributing)_

## Inbound

Tools for capturing, qualifying, enriching, booking, and following up with inbound leads.

- [Typeform](https://www.typeform.com/) - A form and survey platform for building interactive lead capture forms, qualification flows, feedback forms, and customer surveys.
- [Tally](https://tally.so/) - A form builder that works like a document editor for creating lead capture forms, waitlists, surveys, payments, and internal forms.

_[Contribute to list!](#contributing)_

## CRM

Tools for managing CRM data, fields, objects, syncs, hygiene, and revenue system operations.

- [Attio](https://attio.com/) - An AI CRM with a flexible data model for managing contacts, companies, deals, workflows, and GTM records.
- [Twenty](https://twenty.com/) - An open-source CRM for contacts, companies, opportunities, custom objects, workflows, and self-hosted CRM setups. [![GitHub stars](https://img.shields.io/github/stars/twentyhq/twenty?style=social)](https://github.com/twentyhq/twenty)

_[Contribute to list!](#contributing)_

## Routing

Tools for assigning leads, accounts, meetings, alerts, and tasks to the right owner or workflow.

- [Default](https://www.default.com/) - An inbound orchestration platform for enriching, qualifying, routing, and scheduling leads from forms and website activity.

_[Contribute to list!](#contributing)_

## Analytics

Tools for measuring pipeline, campaigns, conversion, attribution, activity, and GTM performance.

- [HockeyStack](https://www.hockeystack.com/) - A B2B revenue analytics platform for attribution, buyer journeys, account scoring, and GTM performance reporting.

_[Contribute to list!](#contributing)_

## Learning

Courses, guides, communities, playbooks, templates, and examples for learning GTM Engineering.

- [Clay University](https://university.clay.com/) - Clay's self-serve learning hub for tutorials, lessons, and product education on Clay workflows.
- [Clay Cohorts](https://www.university.clay.com/cohorts) - Clay's cohort-based training program for learning Clay through guided exercises, peer support, and practical assignments.
- [Alpha Forge](https://community.clay.com/x/announcements/46hgjtsfaea4) - Clay's GTM Engineering career prep bootcamp for learning the role, modern revenue stacks, and practical GTM engineering workflows.
- [The GTM Engineer by Clay](https://thegtme.com/) - Clay's newsletter about GTM Engineering, with essays, examples, and updates on the role and practice.

_[Contribute to list!](#contributing)_

## Contributing

Contributions welcome! Please open an issue or pull request for any GTM Engineering resource you love.

Please only suggest resources that are genuinely awesome. This is meant to be a highly curated list, not an exhaustive directory.

Keep descriptions short and plain. Say what the resource is useful for, not just what category it belongs to.