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mobile-ads-agent

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# mobile-ads-agent

Read-only ROAS reporting pipeline for mobile subscription apps. Joins ad spend (Google Ads + Apple Search Ads) with subscription revenue (RevenueCat + Firebase BigQuery) and tells you which campaigns to scale, hold, or cut.

**100% precision on Android** (exact paid-only per-campaign ROAS) and **best-possible precision on iOS without an MMP** (SKAdNetwork + AdServices via RevenueCat).

## What's inside

These are [Claude Code](https://docs.anthropic.com/en/docs/claude-code) slash commands — run them with `/setup-ads-agent` or `/setup-revenuecat-bq-export` inside Claude Code to get a step-by-step guided setup.

| Command | What it does |
|---|---|
| `/setup-ads-agent` | Full pipeline: credentials, repo scaffold, data flow, reporting, scaling playbook, and campaign decision framework |
| `/setup-revenuecat-bq-export` | RevenueCat daily transaction exports into GCS → BigQuery for exact per-campaign attribution |

## Who this is for

- You run a **subscription mobile app** billed through **RevenueCat**
- You run **Google Ads UAC** and/or **Apple Search Ads**
- You want per-country, per-campaign ROAS without paying for an MMP
- You prefer terminal reports over dashboards

## What you get

- Per-country ROAS breakdown with scale/hold/cut verdicts
- Untapped organic market discovery
- Cohort unit economics (trial-to-paid, LTV, churn, refund rate)
- iOS Market ROAS vs Attributed ROAS (catches SKAN undercount)
- Campaign scaling playbook with tCPA caps and budget rules
- Portfolio-level decision aid for choosing which app to run ads on next

## Quick start

1. Install [Claude Code](https://docs.anthropic.com/en/docs/claude-code)
2. Clone this repo and `cd` into it
3. Run `/setup-ads-agent` — it walks you through everything

## Requirements

- RevenueCat SDK shipping real transactions
- Firebase Analytics SDK (Android attribution)
- Google Cloud project with billing enabled
- Google Ads MCC account
- Apple Search Ads account (optional, for iOS)

## Cost

The entire pipeline runs on free tiers at small scale:
- GCS storage: free under 5 GB
- BigQuery: free under 1 TB/mo queries
- No MMP fees

## License

MIT

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