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Open source skills for GTM

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<h3 align="center">Build and maintain a shared GTM workspace</h3>

<p align="center">GTM Skills gives your team three open source Lifecycle SOPs for maintaining one Git-backed GTM workspace and the node-local ICPs and personas it owns.</p>

<p align="center"><sub>✓&nbsp;100%&nbsp;free&nbsp;and&nbsp;open&nbsp;source &nbsp; ✓&nbsp;Three&nbsp;GTM&nbsp;skills,&nbsp;one&nbsp;install &nbsp; ✓&nbsp;Git-backed&nbsp;shared&nbsp;context</sub></p>

<p align="center"><small>⭐ Used by top GTM teams</small></p>

<br />

## Keep organization, market, and buyer knowledge in one place

The GTM workspace records durable facts about the business and its team. ICPs define the companies each organization serves, while personas define the buyers and stakeholders it needs to understand. Every durable change is previewed in full, accepted explicitly, and saved to history.

## Choose between repeated prompts, disconnected templates, custom agents — or one coherent foundation

| | **GTM Skills** | Repeated prompts | Standalone templates | Custom agents |
|---|:---:|:---:|:---:|:---:|
| **Three ready-made GTM skills** | ✅ | ❌ | ❌ | ❌ |
| **Shared Git-backed GTM workspace** | ✅ | ❌ | ❌ | ❌ |
| **Organization lifecycle management** | ✅ | ❌ | ❌ | ❌ |
| **ICP and persona lifecycle management** | ✅ | ❌ | ❌ | ❌ |
| **Node-local organization support** | ✅ | ❌ | ❌ | ❌ |
| **Review-before-write workflows** | ✅ | ❌ | ❌ | ❌ |

Keep durable GTM knowledge in one repository. The ICP and persona SOPs read only the artifacts owned by the selected organization node and preserve the accepted result in history.

## Organize the business. Define the market. Describe the buyer.

### 🏗️ Build the shared GTM workspace

Create or import an organization repository, add members and recursively nested suborganizations, update stored facts, and repair structural or Git problems.

### 📈 Define ideal customer profiles

Create, refine, delete, or doctor the ICPs that each organization or business unit owns, without routing into persona or account-workflow changes.

### 👥 Define buyer and stakeholder personas

Create, refine, delete, or doctor personas with clear responsibilities, influence, authority boundaries, disqualifiers, and open questions, without routing into ICP or lead-workflow changes.

## Build your GTM foundation in three steps

<table>
<tr>
<td align="center" valign="top" width="33%"><h3>1️⃣</h3><b>Install GTM Skills</b><br /><sub>Run <code>npx skills add eliasstravik/gtm-skills -g</code> to install all three skills.</sub></td>
<td align="center" valign="top" width="33%"><h3>2️⃣</h3><b>Build your GTM workspace</b><br /><sub>Run <code>/gtm-workspace</code> to create or import the organization repository and add the members and business units it owns.</sub></td>
<td align="center" valign="top" width="33%"><h3>3️⃣</h3><b>Define the market and buyer</b><br /><sub>Run <code>/gtm-icp</code> and <code>/gtm-persona</code> to create the definitions each organization needs.</sub></td>
</tr>
</table>

## Choose how to get started

<table>
<tr>
<td align="center" valign="top" width="50%"><h3>Self-serve</h3><sub>For GTM builders and teams using AI agents</sub><br /><h2>Free</h2><div align="left">&nbsp;&nbsp;&nbsp;✓&nbsp; Three installable GTM skills<br />&nbsp;&nbsp;&nbsp;✓&nbsp; Git-backed GTM workspace<br />&nbsp;&nbsp;&nbsp;✓&nbsp; ICP lifecycle management<br />&nbsp;&nbsp;&nbsp;✓&nbsp; Persona lifecycle management<br />&nbsp;&nbsp;&nbsp;✓&nbsp; Suborganization-aware ownership<br />&nbsp;&nbsp;&nbsp;✓&nbsp; Guided previews and history</div></td>
<td align="center" valign="top" width="50%"><h3>Done-with-you</h3><sub>Hands-on setup and rollout for your GTM team</sub><br /><h2>Let's talk</h2><div align="left">&nbsp;&nbsp;&nbsp;✓&nbsp; Everything in self-serve<br />&nbsp;&nbsp;&nbsp;✓&nbsp; Full GTM Skills setup<br />&nbsp;&nbsp;&nbsp;✓&nbsp; GTM workspace repository configuration<br />&nbsp;&nbsp;&nbsp;✓&nbsp; ICP and persona workflow design<br />&nbsp;&nbsp;&nbsp;✓&nbsp; Team rollout, training, and best practices<br />&nbsp;&nbsp;&nbsp;✓&nbsp; Ongoing maintenance and upgrades<br />&nbsp;&nbsp;&nbsp;✓&nbsp; Dedicated Slack channel support</div></td>
</tr>
<tr>
<td align="center"><a href="https://github.com/eliasstravik/gtm-skills/blob/main/docs/getting-started.md"><img src="assets/buttons/install-gtm-skills.svg" alt="Install GTM Skills" /></a></td>
<td align="center"><a href="https://cal.com/stravik/demo?projects=GTM%20Skills" target="_blank" rel="noopener noreferrer"><img src="assets/buttons/book-a-demo.svg" alt="Book a demo" /></a></td>
</tr>
</table>

## Get your questions answered

### Do I need to know how to code?

No code is required to run the guided skills. You need `npx`, an AI agent that loads installed skills, and Git for the GTM workspace repository.

### What gets installed?

The install command adds GTM Workspace, GTM ICP, and GTM Persona. Run `/gtm-workspace` first, then use `/gtm-icp` and `/gtm-persona` for the definitions your organization owns.

### What does GTM Workspace store?

It stores your organization’s durable self-knowledge: organization facts, members, suborganizations, ICPs, and personas. The canonical root is `~/.gtm/<org-slug>/`; suborganizations use `suborgs/<suborg-slug>/`, and member records use `members/<member-slug>/MEMBER.md` at any organization node.

### Can different teams keep different ICPs and personas?

Yes. The root organization and its suborganizations can own their own definitions. Each authoring skill reads only the artifacts visible to the selected organization node.

### What does it cost?

GTM Skills is free, open source, and MIT licensed. Your AI or model provider may charge for usage.

## Install GTM Skills and build from shared truth

<p align="center">One repository holds what your team knows about the organization, its market, and its buyers.</p>

<p align="center"><sub>✓&nbsp;100%&nbsp;free&nbsp;and&nbsp;open&nbsp;source &nbsp; ✓&nbsp;Three&nbsp;GTM&nbsp;skills,&nbsp;one&nbsp;install &nbsp; ✓&nbsp;Git-backed&nbsp;shared&nbsp;context</sub></p>

<p align="center"><small>⭐ Used by top GTM teams</small></p>

gtm-skills

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gtm-skills Latest Version Download

# Use via CDN

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`npx`

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gtm-skills

Owner Repos

gtm-skills Latest Version Download

# Use via CDN

Command Glossary

npx

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`npx`